I cried, took notes and found absolute inspiration from James and RED HELICOPTER. James takes us on the journey of growing up with Korean immigrant parents who started completely over in America. He goes down the path of an Ivy League education but becomes a teacher, then turns to private equity. Suddenly, James finds himself leading Ashley Stewart, a plus-sized fashion company for Black women. James details how he brings kindness and math to the forefront of the business and how the relationships he builds with the employees and managers of the store ultimately doesn’t only change the business, but changes James.

You will get a lesson in business with this book but more importantly, about humanity and why being kind actually changes lives. James highlights the women of Ashley, as well as his mom and showcases their hearts of gold. I’d be remiss if I left out his wife, Meg, who is mentioned throughout the book and how without her support, James wouldn’t have been able to see this through.