"The Human Factor" by Kim Vicente is a must-read for anyone in UX or it’s relatively close fields. Vicente provides valuable insights into how we can design systems in multiple societally complex levels that are better suited to the needs and capabilities of human users.

The book is well-organized and easy to follow, with clear explanations of key concepts and real-world examples that illustrate the importance of human factors in various industries. Vicente covers a wide range of topics, including human error, automation, and the impact of culture on design.

One of the strengths of "The Human Factor" is how Vicente draws on his extensive experience as a renowned expert in the field of human factors engineering in order to provide concrete examples of how human-tech thinking has been applied in practice. Vicente wrote this book with a strong voice of passion and will for the adoption of human-tech thinking in an informative and engaging way that will appeal to those interested in understanding the critical role of technology and its intersection with human behavior—whether you are a designer, engineer, researcher, or simply a curious reader!