"It is easier not to have to make a decision than to make one. " 

 

 

It is a highly informative and practical guide on how businesses can prepare for the coming disruption resulting from the proliferation of AI. The authors build upon their previous work in Prediction Machines to explain how AI is a prediction technology that directly impacts decision-making and how businesses can leverage this technology to identify disruptive opportunities and threats. 

 

The book explores the "Between Times," a phase in which we are witnessing the power of AI before its widespread adoption. The authors explain that while there are still significant opportunities for businesses, there are also threats of disruption, as old ways of doing things will be upended. The uneven process by which AI filters into the many systems involved in its application will have winners and losers, and businesses must leverage or protect their positions accordingly. 

 

The authors use rich examples and practical advice to help business leaders and policymakers understand how to make the coming AI disruptions work for them. They explore the impact of AI on various industries, such as banking, finance, pharmaceuticals, automotive, medical technology, and retail, and explain how businesses can use AI to make cheaper, better, and faster predictions that drive strategic decision-making. 

 

It is an insightful and convenient guide for businesses seeking to prepare for the coming disruption resulting from the proliferation of AI. The book is well-researched and well-written, and the authors' expertise in the field is evident. Anyone looking to stay ahead of the curve in the AI revolution would do well to read this book.