Outdated, simplistic and short guide. Mostly a vehicle to show off the author's work. Writing poetry for merch and greeting cards and selling them is not as easy as just adding them to CafePress or releasing a novelty book on Lulu. If your words and images are not attractive enough and needed, they will get lost in the sea of search results.

Contacting companies like Hallmark is not recommended, since most of the time the duty of writing cards content falls on an in-house copywriter. Have you seen 500 Days of Summer? It came out way earlier than this book.

The whole "writer walks into a random company, gets a job" schtick may have worked on the author's time and circumstances. Boomers did have it a lot easier after all, as there were more jobs available than people back then. But now, the offer is larger than the demand and, in this economy, the challenges are much harder to overcome.

I will finish this review before it gets longer than the entire book itself. Just don't bother. There must be a better book out there. One that tells you the truth behind the publishing industry and the right tools to make a bit of an income on this area while complimenting it with more activities and specialities. No one can make a full living wage from writing poems on greeting cards and calendars. Not even the author of this book. Look up his full catalogue. I wish I did. At least I got my refund, but not my 12 minutes back.