although outdated by now, it presents a pretty solid concept as to what moé might be. well, as solid as you can get. it's nice that Galbraith interviewed people inside the community, those who profit from it, and those who study it. it makes for a well-rounded exploration of the topic, although there were some odd remarks in there that I'd have prodded more into as an interviewer. some of the interviews were—if you'll forgive me for saying it this way—rough, and would have benefited from some more open or probing questions. I mean, I don't actually have to know how each illustrator got into illustrating. that's not the point of this book. you can cut those questions down and then give more space to their thoughts on the subculture and phenomenon. 

it'd be nice to see what an updated version of this would look like; although moé is functionally dead right now as a term it's affected everything about otaku culture in the present day, so there's probably loads more to say about it. I'll be keeping an eye out for Galbraith's new stuff!