Nicely written, thought provoking, thoughtful, an argument for the importance of luck and the reasons (some good and adaptive and others problematic) that the more successful we are the more we undervalue its importance. Robert Frank does not argue that the successful are not talented or hard working, just that these are not enough. In the course of this argument he extensively reprises some of his major previous themes, including the winner take all economy (which magnifies the importance of and consequences of luck) and the Darwin economy (in which people want to consumer positional goods). Frank does not treat his policy recommendation to the same degree of critical scrutiny or analysis of tradeoffs that he does other aspects of his argument.