** Dan Ariely, I'm in love with you, okay?**

another sexy sexy book by Prof. Ariely.
The hypothesis is intriguing, the intuition is on point, the methods are bulletproof, the studies are fun, conclusions are insightful and his humour is just a giant cheery on top of this big fat juicy cake. if you're going to write book on research and new up and coming ideas, use this as a model, please. not only does he get you involved in this field of Behavioural Economics, he makes you feel the excitement that he carries for the science and joy of research. lucky people who have him as his prof :')
also, absolutely love the fact that he concludes the book with a short biography of all the collaborators of his study. in the cut throat world of academia, this respect for fellow students and colleagues was just so nice :)
my only complaint (I'm nitpicking here) is that I felt two chapters repetitive from his other books but that's prolly because I read the second book before this.
GO READ THIS! relevant for everyone, no matter what field you're in.