This was an unusual read for me - a book on marketing. I wanted to read something inspiring that could help me with my calligraphy shop on Etsy and my yoga/psychotherapy services in perspective. In the end, the book turned out to be more of use for writing texts.
Pop! Is about creating catchy names and titles, as well as content, and focusing on the target audience for your product. I liked how the author used standard rhetorical devices for creative play. It was engaging, but mind, it’s been the only marketing self-help book I’ve ever read.