Rebel, Rebel.
Rebel for life!

I never liked ads, I don't like to view them and I don't like my money going to shitty platforms like Facebook or Google and what those ads do the the world. So when someone tells me you can do marketing without ads, I'm all ears!

This book showcases many examples of companies that do marketing better.
Only it isn't as easy as just paying for ads is. No it's a whole company culture thing.
Companies who build such a culture are winners (if they survive).
I like to build such a company.

But this book didn't really captivate me.
It was a slow read, although I really liked the message.

So I will spare you the effort to read this book.
Just build your company in an open way, have a clear mission and make sure your product makes the world better.
That's it!

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"Stop doing what customers hate. Get out there and discover what customers love."