This is a fantastic book. Please please please, do yourself a favor and read it. It will open your eyes to how our society and environments are tailored to make us mindlessly graze and eat the worst foods for us, but it also tells you how you can use these same tricks to help make eating better easy. Eating healthy has always been simple (veggies, fruit, whole grains, and lean protein) but it isn't easy. This book makes it easy.