This excellent guide has already serve as a "checklist" for my thinking as I step into this business world of content production.  Yes, there is much here that seems common sense, and some that is so broad or generalized in the application chapters near the end that it does not at first seem helpful--each chapter is brief, after all. But the collection is intended getting your head straight about <i>how to think about</i> these topics, not an exhaustive how-to of every form your business might take. It's what to think about, not how to do.