This book is absolute nonsense garbage and should never have been written. The author/motivational speaker does not have enough substance for his point to fill an entire book. His basic underlying message is fine if not completely obvious, but his arguments, especially his "scientific" explanations, are so fucking stupid.

In fact, the reason why I speed-read this book is because it was so funny. The funniness was not intentional though.

This book is the worst kind of 2009 hype capitalism. Companies are not trying to make money but whatever means necessary, no sir, they are on a valiant and noble MISSION - or at least they should be. The author constantly connects Apple, Harley-Davidson, and Dr. Martin Luther King to illustrate his point. His hard-on for Apple is probably the clearest message this book has, in addition to the WHY instead of the WHAT and the HOW, words that are spelled with capital letters just to maximize the insufferability of the book, I assume.

This book is pointless, stupid, and ridiculous. That's the review in a nutshell. Avoid by all means necessary unless you want a good laugh and can stand second-hand embarrassment well.