Easy to understand method for reaching into the creative mind for writing. It's called "clustering" and looks a lot like mind-mapping. After discussing this method and giving good examples and some exercises, there are several chapters on more techniques to develop writing. What I was looking for was in the first part since I was just looking for a way to break the block to writing simple blog posts. What I got was something to go along with dream analysis in reaching into my unconscious mind through writing for only myself to read. Excellent book.