Amazing! The authors dedicate 2 or 3 pages each to 50 different common-sense ways to persuade, sell, manage, or get people to like you. Each is backed up with experiments (though some of the research is peer-reviewed and some is more just the authors mucking around). You may find yourself realizing that you know this stuff without knowing why you know it...for people like me who need all the social coaching they can get, this book is a godsend.

Edited August 3: I put this book down in June and when I picked it up again, I'd totally lost momentum. I originally thought this was great, but I'm now thinking you need more of a "salesman" mindset to get the most out of this book.