I could not put The Hard Sell down once I started reading. It documents how the company Insys inappropriately  marketed their fentanyl based pain killer, Subsys, to doctors (including bribes and kickbacks) and encouraged those doctors to prescribe Subsys inappropriately to patients. It starts from the beginning to the company all the way to the legal battles that took down the major players. It really focuses on the company itself and it's practices, but underlying it all is the real harm done to patients who had no idea what was going on behind the scenes. I think anyone who found Bad Blood fascinating, will be similarly interested and horrified by The Hard Sell as well.