My brother-in-law (that was fun and new to say!!) recommend this one, and he was so right! I loved this! It reminded me a lot of Empire of Pain, telling the story of a company’s history, especially focusing on the eccentric family that founded it. Here we have the tale of J.Crew, which I was FULLY obsessed with circa 2008-2012. It was also a really interesting take on American fashion retail overall for the past 4 decades. I learned so much and had a blast learning it! Who knew I enjoyed reading about company histories?