Immensely readable social history of the Viking Era, including a lot of stuff I hadn't read before in other histories of the same period (much of the archaeology has been published in the last couple years). I don't think there was anything paradigm shifting, overall, but I found this more accessible than say, The Hammer and the Cross by Robert Ferguson.

Price lays out the historical events that set up the period (including a volcanic winter I hadn't heard of), then spends about half the book on society as far as we can understand it from textual and physical sources. Himself an archaeologist, I think Price gets a little caught up on describing every single Viking grave ever (there's like three chapters on graves), but otherwise it had really good insights into how people lived, died (!!!) and saw their world. I liked that he was very open about how much we didn't know about gender and sexuality, and therefore could not assume to know. He's also firmly of the opinion that slavery is bad.

The last third or so of the book is a rolling history of raids through to settlement across all regions. He even managed not to get completely bogged down in internal Irish politics or the Danelaw! Which also meant that the history was a bit of a speed run, so if you want details about the life of this or that individual, there are probably better books.