I love reading books about how people are influenced. I work in marketing, and I'm a social media influencer, but I'm more interested in the subject because I'm fascinated by human behavior. This is the second book from Tali Sharot I've read, and she did an amazing job once again. In this book, she breaks down the psychology behind how people are influenced, but she provides a fresh perspective. I've read many books on this subject, but Sharot has personally conducted research, so it was interesting reading about what she found.