Even when he writes non fiction Neil Gaiman spins worlds and stories that come to life, seemingly so easily. 
   The beginning and the end are fantastic and the middle is very good to, though maybe a bit on the hefty side. 
   You’ll probably recognize quite a few of the authors and other artists he mentions. As for the ones you don’t know… well, speaking for myself here, but I have a couple of knew books in my to-read-pile after Gaimans introductions.