Tremendously informative and fun. Gilbert does a great job of guiding us on a tour of our brain – how it deals with what it remembers, what it experiences, and what it fabricates. We learn how those factors combine to influence our ability to predict our future happiness, and with this knowledge, see why our predictions often go astray.
The concepts flow smoothly, in logical progression, and are well-illustrated, with examples of studies performed to derive the theories being discussed.
Oh, and it’s funny – Gilbert’s tossed my idea, formed when reading [b:Freakonomics A Rogue Economist Explores the Hidden Side of Everything|1202|Freakonomics A Rogue Economist Explores the Hidden Side of Everything (Revised and Expanded Edition)|Steven D. Levitt|http://photo.goodreads.com/books/1157833345s/1202.jpg|5397], that researchers should be paired with professional writers, on its head.

A must-read for those of you who have brains.