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A review by freshlybakedbread
Through the Billboard Promised Land Without Ever Stopping by Derek Jarman, Declan Wiffen, Gareth Evans, Michael Ginsborg, Philip Hoare
The story itself is only about 40 pages and is in line with many postmodern trends of its time, with its breathless surreal gallery of pop culture icons and bizarre imagery, like a Warhol version of Fear and Loathing. With his outsider's perspective Jarman uses the shiny idealism of Hollywood and advertisements to satirise the 20th century American sentiment of celebrity and capitalism, interposed with surreal fluid imagery. The additional essays after the story really help to bring the writing in context with Jarman's film work and personal life, which I believe is the best way to approach this story. The QR code which linked to a recording of Jarman reading the story (what the text's layout is primarily based on) was a nice touch and a good way of mingling books and technology. My only wish was for the story to have been more structured like a poem rather than from a transcript; the continuous flow of writing made it a bit difficult for the imagery to stick on me and have a required effect. Otherwise this is definitely interesting for those interested in Jarman's work and activism.