Man, I don't know. I just didn't like it. Looking at it as a piece of literature outside of genre, the characters were boring and had poor development. The story wasn't very captivating and was poorly paced. The romance felt forced and unnatural. However my primary disappointment was that, as a horror novel, it was appallingly not scary, horrific, or tense. Every beat felt so formulaic and predictable that I never felt the intensity or urgency of the story. I felt bored throughout the whole story, and at the end I felt just ambivalent about the characters as I did in the beginning. I'm no horror connoisseur because I'm pretty easily scared. But this was a miss all around.