I was expecting to read just another self help book and that's what I got. Elrod points out that he really isn't a writer and that's true - he's a salesman and the book is a too long sales pitch that would work as such for a TV shop spot. Getting a good editor could've been a good thing. Apart from being constantly annoyed by the style, I do think an organized morning is a must and there's nothing wrong in earning a living from telling other people to wake up earlier.