A simple economic primer on how prices help to balance supply and demand, how they impact the allocation of resources, and how they are a prime motivator in our societal advancement. I recommend this book to EVERYONE, as I find most people are economically illiterate. The neat little thing is the author, Russell Roberts, has put the economics lessons into a novel. This is not his first effort in economic fiction having also written The Choice, and The Invisible Heart, both of which I also recommend.