As a communications major, anything involving language is right up my alley. From the infamous and tragic cults we all know to the girl bosses and internet gurus of today, this book covers how language is used to entice and seduce people and prey upon their need for community and belonging.

Overall it's a pretty good book. I like the way that it's structured and many of the examples that it uses, especially the more modern ones. You wouldn't automatically think of them as cults, but as you gain knowledge of previous examples and build upon what makes a cult a cult, you can see the argument for how newer groups could be classified as cults and how they are evolving for the new mediums and channels of communications such as social media.