A lot of the content in this book was familiar to me, having read [b:The Everything Store|17660462|The Everything Store Jeff Bezos and the Age of Amazon|Brad Stone|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1631792766l/17660462._SX50_.jpg|24650037] and other bits and pieces here and there.

Where the book really shines and what was quite an eye-opener to me, are the chapters that delve deep into Amazon's industrial espionage unit "Basics" arm, which most surely used 3rd-party seller data (and secrets) to create competing products that undercut their seller's pricing and drove many of them out of business (Bezos himself was reluctant to deny this while testifying under oath during a congressional hearing). Puts a whole new spin on "Working Backwards" eh?

It is beyond obvious that Amazon needs to be broken up, more specifically, it needs to be divested from its AWS division in order to stop it from leveraging outsized profits in one area (cloud computing) to drive predatory pricing and practices in another (retail).

Unfortunately, lobbying and politics being the game that it is, I think this will be highly unlikely.

Highest Recommendation!