A hopeful and uplifting book about Hirshberg and Stonyfield’s philosophies on organic farming, sustainability, environmental stewardship, and making money. Hirshberg tells, by way of targeted anecdotes, the story of Stonyfield yoghurt and the why and how of its rise. In addition, he gives overviews of the approaches that other environmentally-conscious companies are taking to reduce their impact on the world and just generally do good.

It’s a little shorter than it could’ve been – I’d’ve liked to see more details in some of the stories – and still left me confused about a point or two. For example, it’s not abundantly clear why Hirshberg prefers non-recyclable plastic containers (which are light) to traditional recyclable ones. Nevertheless, it passes the “Hippopottoman 5-Star Test” – while reading it, I kept yammering to my wife about the contents.