Amanda Montell dives deep into how language is used (and abused) in the most well-know cults—Jonestown, Scientology, QAnon—and the not-fully-cult-but-cultish-groups—Peloton, MLMs, CrossFit—that we know and more. 

I love the high-level exploration of the most notable cults, MLMs, and fitness groups. It really opened my eyes to just how much and how often language is used to encourage group-think and conformity within Corporate America (hey! I work for a cult and you probably do too), social media, and even advertising.

Overall this was an enjoyable read that made me think twice about things I normally wouldn’t. 

Ps- I’m still a Peloton workout girlie oops