Perhaps not the best or most comprehensive piece to start with when reading Greenberg. I must admit that the very short page count and my general interest in the topic are what attracted me to this essay. His long section on medium specificity seemed quite old-fashioned but then again this was written in the 30s and also what the hell do I know? Maybe 'Avant-garde and Kitsch' is more famous for a reason and I'll go read that sometime. Also, this has nothing to do with Greenberg's writing but when it comes to modernism, I think I prefer it in literature than in visual art. All in all, reading this made me want to go read Tom Wolfe's The Painted Word instead.