Hunter is a trendsetter, despite being only 17 years old. He participates in retail surveys, deciding what is "cool" and what is "not cool." When he stumbles on something that is way above his pay grade (normally he is paid in shoes), he finds himself entangled in a complicated web of consumerism... or so he thinks.

When you read this book, you enter the world of innovators, anti-clients, and cool shoes... It's certainly different in terms of YA literature-- which certainly makes this refreshing. At times, it's a little silly and unrealistic, but it was fascinating to read about how some trends started and how our minds tend to work in terms of fashion and trends. I agree with most other readers that this was "okay." Nothing special..underdeveloped characters...lots of supposed, silly cliffhangers.. but something really different.