I'm not sure who the target audience for this book is. On one hand the book makes attempts at humor to seem approachable, but on the other hand it does not actually do much to make the information approachable.

Those with enough background and mastery of the terminology and concepts probably wouldn't reach for such a "basic" book. And those without are seeking real-life, concrete examples to make the new terms and concepts less abstract.

Here's an example of an example from the book: "Imagine a two-dimensional plane." Really?