this was a fascinating read as a person who is obsessed with understanding the layers of meaning in language. i appreciated the deep dive from suicide cults to workout cults, but it felt like we started with a bang and then ended a bit with a whimper as we moved towards exercise cults. we came back in a big way in the nuanced discussion of cultish behavior online, and it got me considering the modern attention deficit and the jargon produced by being in specific online circles. learning specifically about the language of fanaticism made for a nice, neat, and narrow focus, which, while sometimes repetitive, did manage to hit home on the facts of what really readers and consumers of general media need to look out for