Jenny, a journalist, is struggling in her marriage decides to move her family back to her idyllic hometown of Edendburg, TX. Little does she know, a lot has changed in the years she's been gone. The Hoffman family runs the town. George and Beverly Hoffman are the husband and wife leaders of Genetive, a multimillion dollar cultish self-help company. Jenny's childhood best friend, Nichole, is on a run one morning and she discovers Beverly Hoffman's body in the Guadalupe River. It is up to Jenny and Nichole to solve Beverly's murder and figure out just how deep Genetive's hold is on their small town. 

I really enjoyed this book! My favorite part was Beverly's POV. I loved learning about her past traumas and her relationship with George in her vivid memories from beyond the grave. Her love of art also really resonated with me, it made me want to visit an art museum and walk around with her. Jenny and Nichole were also very relatable characters, each had their own flaws and internal struggles with grief and marital issues. I was captivated by their personal lives and rooting for them to come together to save themselves and their town. The feeling of "there's something not quite right with Genetive" simmered throughout the book. There were a lot of twists I didn't see coming and the ending was satisfying.

As always, Kristen Bird handled sensitive topics like infant death with a lot of care.