This book is a great study on creativity and how it continually changes the world. As the authors point out, the human brain craves change and deviations from the norm. This drives us to create new things and new ways of doing things, while drawing inspiration from the world around us.

Full of historical case studies and a little neuroscience, this is an encouraging "call to create". I think anyone who has had a creative burn out or gotten in a slump should read this to remind them of why they create and how they can move forward. There's also a great bit at the end full of ideas for encouraging the next generation to create!