Lots to think about in this challenge to a personalized web experience. I have seen the author's TED talk, and brought this subject up to students in my classes. Why is it a big deal if the web morphs into a reflection of my interests? Is it because of the commercial factors? Is it more divisive political feelings? Is it a throwback to very partisan local newspapers? Maybe a little bit of each. Pariser has gotten me to think what it means to type thoughts and ideas on a computer and hope/expect people to read them vs. having actual conversations and being resilient to different points of view. I don't know - rambling now, but I'll keep this book in mind when thinking about privacy and where we might be headed with the personalized web of things.