The Soul of the New Consumer: Authenticity - what We Buy and why in the New Economy by Darren Bridger, David Lewis
The Soul of the New Consumer: Authenticity - what We Buy and why in the New Economy
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Darren Bridger, David Lewis
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The Soul of the New Consumer: Authenticity - what We Buy and why in the New Economy

Darren Bridger, David Lewis

256 pages • first pub 2000 (editions)

informative reflective medium-paced
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Description

Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits.

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