Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers by Den Huan Hooi, Philip Kotler, Hermanwan Kartajaya

Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Den Huan Hooi, Philip Kotler, Hermanwan Kartajaya

304 pages • first pub 2017 (editions)

informative medium-paced
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Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many b...

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