Options for Implementing a Strategy of Market Segmentation in Chinese Consumer Goods Markets by Yanli Liu

Options for Implementing a Strategy of Market Segmentation in Chinese Consumer Goods Markets

Yanli Liu

319 pages • missing pub info (editions)

nonfiction business economics
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Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi'an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) fur Absatzwirtschaft an der Uni. Bremen, 2005 Promotion zum Dr. rer. pol.

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