Scan barcode
379 pages • first pub 1994 (editions)
ISBN/UID: 9780395700136
Format: Paperback
Language: English
Publisher: Mariner Books
Publication date: Not specified
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundre...
Community Reviews
Content Warnings
379 pages • first pub 1994 (editions)
ISBN/UID: 9780395700136
Format: Paperback
Language: English
Publisher: Mariner Books
Publication date: Not specified
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundre...
Community Reviews
Content Warnings