Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability by Lawrence G. Friedman
Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability

Lawrence G. Friedman

Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability

Lawrence G. Friedman

308 pages first pub 2002 (editions)

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