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304 pages • first pub 2008 (editions)
ISBN/UID: 9780230617629
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Publication date: 01 September 2009
Description
In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as t...
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304 pages • first pub 2008 (editions)
ISBN/UID: 9780230617629
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Publication date: 01 September 2009
Description
In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as t...
Community Reviews
Content Warnings