Critique of Commodity Aesthetics: Appearance, Sexuality and Advertising in Capitalist Society by Wolfgang Fritz Haug
Critique of Commodity Aesthetics: Appearance, Sexuality and Advertising in Capitalist Society
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Wolfgang Fritz Haug
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Critique of Commodity Aesthetics: Appearance, Sexuality and Advertising in Capitalist Society

Wolfgang Fritz Haug

144 pages • first pub 1971 (view editions)

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Drawing on Marx's analysis of the basic mechanisms of capitalist production and exchange. Haug demonstrates the economic importance of advertising and explores the ways in which human sensuality is moulded and exploited by the advertising system. ...

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