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missing page info • first pub 1992 (editions)
ISBN/UID: 9781488616952
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A b...
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missing page info • first pub 1992 (editions)
ISBN/UID: 9781488616952
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A b...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.