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320 pages • missing pub info (editions)
ISBN/UID: 9780470848906
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 06 January 2003
Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from t...
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Content Warnings
320 pages • missing pub info (editions)
ISBN/UID: 9780470848906
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 06 January 2003
Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from t...
Community Reviews
Content Warnings