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68 pages • missing pub info (view editions)
ISBN/UID: 9781640079335
Format: Paperback
Language: English
Publisher: Substantium
Edition Pub Date: 23 February 2017
Description
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like...
Community Reviews
Content Warnings
68 pages • missing pub info (view editions)
ISBN/UID: 9781640079335
Format: Paperback
Language: English
Publisher: Substantium
Edition Pub Date: 23 February 2017
Description
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like...
Community Reviews
Content Warnings