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736 pages • first pub 1980 (editions)
ISBN/UID: 9780134492513
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 04 January 2017
Description
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever ...
Community Reviews
Content Warnings
736 pages • first pub 1980 (editions)
ISBN/UID: 9780134492513
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 04 January 2017
Description
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever ...
Community Reviews
Content Warnings