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Exploring Corporate Strategy by Kevan Scholes, Gerry Johnson, Richard Whittington

Exploring Corporate Strategy

Kevan Scholes, Gerry Johnson, Richard Whittington

622 pages first pub 1989 (view editions)

nonfiction business reference informative fast-paced
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Description

(Enhanced Media Text & Case)This volume feature three levels of case material: short, updated illustrations with strategy in action; more comprehensive, end of chapter cases; and longer case studies, cross-referenced with the text. It covers t...

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