Trade-Off: Why Some Things Catch On, and Others Don't by James C. Collins, Kevin Maney

Trade-Off: Why Some Things Catch On, and Others Don't

James C. Collins, Kevin Maney

240 pages • first pub 2009 (editions)

nonfiction business economics psychology informative slow-paced
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A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer l...

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