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The Friction-Free Economy: Marketing Strategies for a Wired World by Theodore G. Lewis

The Friction-Free Economy: Marketing Strategies for a Wired World

Theodore G. Lewis

272 pages first pub 1997 (editions)

challenging reflective fast-paced
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Description

Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consu...

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