Insanely Simple: The Obsession that Drives Apple's Success by Ken Segall
Insanely Simple: The Obsession that Drives Apple's Success

Ken Segall

Insanely Simple: The Obsession that Drives Apple's Success

Ken Segall

225 pages first pub 2012 (editions)

nonfiction business design technology reflective slow-paced
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Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death i...

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